#jtbd · innovation · jobs to be done · Outcome driven research

What C M Bowra teaches us about jobs to be done

“I don’t know about you, gentlemen, but in Oxford I, at least, am known by my face” C M Bowra The now apochryphal story about legendary scholar Sir Maurice Bowra (CM Bowra) tells us a great deal about how, when you understand the job to be done, you can come up with an improved solution.… Continue reading What C M Bowra teaches us about jobs to be done

#jtbd · analytics · communications · customer insight · innovation · jobs to be done · Market Research · Needs based analysis

“Cheaper, Better, Faster,” A child explains why needs statements are not fit for purpose.

Whenever you interview people about needs statements or how they would improve a product or service at least one person says something akin  to “Cheaper, Better, Faster”. Such a statement is rarely possible to turn into any meaningful action because you have to interpret what each of the three words means. You are likely to… Continue reading “Cheaper, Better, Faster,” A child explains why needs statements are not fit for purpose.

analytics · Brexit · customer insight · Market Research · Uncategorized

Brexit and Burnt Bread: The need to interpret the data responsibly

“Opinion is half way between knowledge and ignorance” Plato There are a number of ways to deal with fake news or alternative facts but the best way is to appreciate real “experts” in journalism and other areas of life.  The problem is arguably a bigger problem in the UK than in the US as we… Continue reading Brexit and Burnt Bread: The need to interpret the data responsibly

#jtbd · customer insight · customer satisfaction · innovation · jobs to be done · Market Research · Needs based analysis · Outcome driven research

What is the Job to be Done (JTBD) for the research industry? Is it the JTBD framework?

In the Grit Report (a report looking at the market research industry) one thing that always catches my eye – it is this table on what makes good research and it rarely changes in the way that skills needs do. To me, conducting the research is all about the basics- bias, sampling, validation etc.  It… Continue reading What is the Job to be Done (JTBD) for the research industry? Is it the JTBD framework?

analytics · Brand · communications · customer insight · jobs to be done · Market Research · Needs based analysis · Outcome driven research · SME

Which is better needs analysis or focusing on the Jobs to be done? A five year old decides.

After a short twitter conversation, I was flicking through Tony Ulwick’s “what customer wants” the other day and was reminded of one of a number of reasons why I decided to focus my business on utilising this framework.  In a word it can be summed up by one word: “Pushing” Not pushing in terms of… Continue reading Which is better needs analysis or focusing on the Jobs to be done? A five year old decides.

business plan · communications · Competitor insight · customer insight · Market Research · marketing · marketing strategy · new business · Planning · start up

Improving start up support

Recent research from Crowdfunders shows that in some sense nothing has changed when you are looking to start a business – it is either to put your hand in your own pocket or rely on the banks.  This gives the impression to people looking to become a entrepreneur need to be rich or well-connected. Before… Continue reading Improving start up support