"He who fails to plan, plans to fail"
In the Grit Report (a report looking at the market research industry) one thing that always catches my eye - it is this table on what makes good research and it rarely changes in the way that skills needs do. To me, conducting the research is all about the basics- bias, sampling, validation etc. It... Continue Reading →
After a short twitter conversation, I was flicking through Tony Ulwick’s “what customer wants” the other day and was reminded of one of a number of reasons why I decided to focus my business on utilising this framework. In a word it can be summed up by one word: “Pushing” Not pushing in terms of... Continue Reading →
Recent research from Crowdfunders shows that in some sense nothing has changed when you are looking to start a business – it is either to put your hand in your own pocket or rely on the banks. This gives the impression to people looking to become a entrepreneur need to be rich or well-connected. Before... Continue Reading →
Guide on how to structure your market research for an evidence-based marketing strategy
Customer insights have never been more accessible to business owners – technology has made the process quicker and cheaper and finally the industry has focussed on providing the customer with what they need (visually stimulating summaries/infographics, video briefing etc.) rather than long dry reports. The process is more flexible – real time information means that... Continue Reading →
Theodore Levitt’s observation that people do not buy a drill bit, they buy a hole was one of the starting points for the Jobs to be Done (JTBD) theory, so it is no surprise that some companies in the industry inherently understand the basic tenants of the concept. The industry does suffer still from a... Continue Reading →
Contrary to popular opinion the world will not end the day that President Trump takes office and now is a good time to prepare for 2017. In over 90% of companies, managers are not clear as to what their customer needs are let along what they want. As a result their gut feel approach to... Continue Reading →
The presidential election in the US and the Brexit referendum were unsurprising based on the actual evidence – both were too close to call – but in each case people were shocked because they only heard the information they wanted to hear. In the past I have suggested that this was because commentators lacked the... Continue Reading →
Banks need to focus on the jobs that customers want done to create profitable relationships in the future.
