Mobile first and the issues it causes for Jobs to be Done.

There is a problem within the market research world that is particularly prescient for using the Jobs to be Done Framework quantitatively and in particular the Outcome Driven Innovation techniques created by Strategyn – namely the need to create online questionnaires that are mobile first. There has been some unwarranted criticism of the Likert scale...

If it is bust, then do fix it!

I usually do not respond to lists on Linkedin, but this one was slightly different. The list basically stated that HR experts should build information systems, solve the problems that were relevant to their workplace and ignore industry fads. To be honest it was a great list and full of the common sense aims that...

Thoughts on customer communication

In August I was travelling from my home in Alsager to London and I had to be there mid-morning. So the night I stopped off at the Virgin run ticket office at Crewe Station to buy my tickets. On the way back I wanted to drop in on a business associate in Crewe, so I...