To be honest I dislike talking about large scale organisations as they tend not to be my customer base and often managers do not consider something to be their responsibility. However occasionally it is worth talking about such organisations because it is often clearer when the real needs and desires of customers are simply not... Continue Reading →
...only contact happy customers. “The evil that men do lives after them; The good is oft interred with their bones;” Plutarch’s imagined funeral oration from Mark Anthony (made famous by one W Shakespeare) indicates the biggest barrier to companies undertaking research – the fact that it is predominantly seen as negative. Despite a refocusing of... Continue Reading →
In August I was travelling from my home in Alsager to London and I had to be there mid-morning. So the night I stopped off at the Virgin run ticket office at Crewe Station to buy my tickets. On the way back I wanted to drop in on a business associate in Crewe, so I... Continue Reading →
The 2015 election: A triumph of well-planned market research.