Want to join Kotler (7Ps of marketing) by taking the guesswork out of growth?

Longer post on the various jobs to be done techniques and how these can be used by any company to transform the way they do business.

Which is better needs analysis or focusing on the Jobs to be done? A five year old decides.

After a short twitter conversation, I was flicking through Tony Ulwick’s “what customer wants” the other day and was reminded of one of a number of reasons why I decided to focus my business on utilising this framework.  In a word it can be summed up by one word: “Pushing” Not pushing in terms of...

Guide to creating an evidence-based marketing strategy (in-depth post)

Guide on how to structure your market research for an evidence-based marketing strategy

The job to be done in the finance sector

Banks need to focus on the jobs that customers want done to create profitable relationships in the future.

The great repeal act? Without red tape reduction it is neither great nor a repeal

Without a clear evidence-based definition, any attempt at a solution is likely to fail. "Red tape" reduction is a great example of this

The weather

Over the last few days I have complained frequently about the weather being too hot, but to be honest, I should have been prepared as the Spanish Plume was predicted weeks ago and I know that the weather makes my sons (and therefore the rest of us) grumpy and restless. Helping clients to see opportunities...

The importance of convenience

Most people know the story of the Pepsi Challenge and the launch of new tasting Coca Cola and there are many explanations of why a reaction to early A/B testing did not lead to a more successful product.  The only people who probably know for certain are the two protagonists. However the fact that Coca...

Communication of regulatory change

One of the issues that came out loud and clear from the Brexit campaign was how poor the nation has been in the past at communicating regulatory change. We now have experts in change management, internal and external communications as well as lawyers as well as evidence that laws that are acceptable as being in...

Using small samples to understand brand values

With the Euros, now in full swing I have to admit I find it amusing at how many managers and commentators are talking about their “philosophy”, a few years ago it was the “project” and in the good old days of Bobby Robson and Bryan Clough is was about tactics to beat your opponent on...

BIS Sheffield, Brexit and the lack of evidence-based decision-making

Last week the Department of Business Innovation and Skills confirmed that it was closing their Sheffield office to moving the work back to London.  This is a great shame as whenever I have approached the small business research team there I have found them tremendously helpful and they will often take responsibility for an enquiry,...