Recent research from Crowdfunders shows that in some sense nothing has changed when you are looking to start a business – it is either to put your hand in your own pocket or rely on the banks. This gives the impression to people looking to become a entrepreneur need to be rich or well-connected. Before... Continue Reading →
Customer insights have never been more accessible to business owners – technology has made the process quicker and cheaper and finally the industry has focussed on providing the customer with what they need (visually stimulating summaries/infographics, video briefing etc.) rather than long dry reports. The process is more flexible – real time information means that... Continue Reading →
Contrary to popular opinion the world will not end the day that President Trump takes office and now is a good time to prepare for 2017. In over 90% of companies, managers are not clear as to what their customer needs are let along what they want. As a result their gut feel approach to... Continue Reading →
A questionnaire is an extension of the brand. It will be resented if too long or it asks questions that overload the interviewee.
My son started school at the start of the month. It was a useful reminder to me about not just running my own business and the importance of stressful events to help growth but also, on the flip side the importance of good customer service or support. Schools along with other public sector organisations are rarely... Continue Reading →