The importance of convenience

Most people know the story of the Pepsi Challenge and the launch of new tasting Coca Cola and there are many explanations of why a reaction to early A/B testing did not lead to a more successful product.  The only people who probably know for certain are the two protagonists. However the fact that Coca... Continue Reading →

2016: A year for lazy marketing?

Over Christmas I spent too much time watching Big Blocks Singsong, a series of two minute animated songs for kids that is, in my opinion, far superior to anything Simon Cowell and co are pumping out. However my son has an obsession with letters and numbers, so we had the subtitles on. These may interesting... Continue Reading →

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