Brexit and Burnt Bread: The need to interpret the data responsibly

"Opinion is half way between knowledge and ignorance" Plato There are a number of ways to deal with fake news or alternative facts but the best way is to appreciate real "experts" in journalism and other areas of life.  The problem is arguably a bigger problem in the UK than in the US as we... Continue Reading →

What is the Job to be Done (JTBD) for the research industry? Is it the JTBD framework?

In the Grit Report (a report looking at the market research industry) one thing that always catches my eye - it is this table on what makes good research and it rarely changes in the way that skills needs do. To me, conducting the research is all about the basics- bias, sampling, validation etc.  It... Continue Reading →

Improving start up support

Recent research from Crowdfunders shows that in some sense nothing has changed when you are looking to start a business – it is either to put your hand in your own pocket or rely on the banks.  This gives the impression to people looking to become a entrepreneur need to be rich or well-connected. Before... Continue Reading →

Blog at

Up ↑