Labeling is important

  When we started on the quest for a diagnosis for my son to understand why his behaviour was different from other children we were met with the response from some people that you shouldn’t give people labels.   As I have been segmenting and profiling customers for clients for years, this is rather like...

Want to join Kotler (7Ps of marketing) by taking the guesswork out of growth?

Longer post on the various jobs to be done techniques and how these can be used by any company to transform the way they do business.

Improving start up support

Recent research from Crowdfunders shows that in some sense nothing has changed when you are looking to start a business – it is either to put your hand in your own pocket or rely on the banks.  This gives the impression to people looking to become a entrepreneur need to be rich or well-connected. Before...

Guide to creating an evidence-based marketing strategy (in-depth post)

Guide on how to structure your market research for an evidence-based marketing strategy

Preparing for 2017 and the potential onset of Fake News

Contrary to popular opinion the world will not end the day that President Trump takes office and now is a good time to prepare for 2017.  In over 90% of companies, managers are not clear as to what their customer needs are let along what they want.  As a result their gut feel approach to...

The weather

Over the last few days I have complained frequently about the weather being too hot, but to be honest, I should have been prepared as the Spanish Plume was predicted weeks ago and I know that the weather makes my sons (and therefore the rest of us) grumpy and restless. Helping clients to see opportunities...

What price a marketing qualification?

I have seen a couple of discussions on the relative importance of marketing/PR qualifications and concern from professionals that individuals with a fairly narrow skillset are actually advising businesses incorrectly because they only understand digital marketing platforms or how to write a press release.  In some cases software providers encourage a do it yourself approach....

Using small samples to understand brand values

With the Euros, now in full swing I have to admit I find it amusing at how many managers and commentators are talking about their “philosophy”, a few years ago it was the “project” and in the good old days of Bobby Robson and Bryan Clough is was about tactics to beat your opponent on...