Want to join Kotler (7Ps of marketing) by taking the guesswork out of growth?

Longer post on the various jobs to be done techniques and how these can be used by any company to transform the way they do business.

What price a marketing qualification?

I have seen a couple of discussions on the relative importance of marketing/PR qualifications and concern from professionals that individuals with a fairly narrow skillset are actually advising businesses incorrectly because they only understand digital marketing platforms or how to write a press release.  In some cases software providers encourage a do it yourself approach....

Sausages, bacon and cancer

I was quite surprised to see in the paper that sausages, bacon and even red meat were as carcinogenic as tobacco, mainly because my four year old is at the developmental stage where he only likes sausages, peas, fishfingers and cereal. The idea of shovelling cigarettes was clearly a concern, I am not the greatest...